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RESEARCH METHODOLOGY & FUNDAMENTALS OF MR    BACK

RELEVENCE & SCOPE

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Relevence & Scope of Research Management

STEPS INVOLVED IN RESEARCH MANAGEMENT

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Steps Involved in Research Process

RESEARCH PROBLEM

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Research Problem Identification

MR PROBLEM

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Market Research Problem

RESEARCH DESIGN

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Introduction-Research Design

DATA

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Data-Collection Methodology

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Primary Data Collection Methods

Measurement Techniques for primary data

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Characteristic of Measurement Techniques

reliability of data validity of data

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Secondary Data Collection Methods

library research for secondary data collection

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References

bibliography abstracts

DATA SOURCES

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Primary & Secondary Data Sources in research

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Data Collection Instruments in research

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Projective Techniques & Focus Group in research

DATA MANAGEMENT PLAN

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Data measurement in research

sampling of data in research measurement of data in research

DATA ANALYSIS

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Data analysis in research methodology

Tabulation in research methodology SPSS applications database in research methodology Testing for Association in research methodology

ANALYSIS TECHNIQUE

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Analysis Techniques in research methodology

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Qualitative & Quantitative Analysis in research methodology

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Techniques of Testing Hypothesis in research methodology

chi-square in research methodology i-test in research methodology correlation & regression analysis in research methodology analysis of variance in research methodology

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Making Choice of an appropriate Analysis Technique in research methodology

RESEARCH REPORT WRITING

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Research Report Writing

RESEARCH METHODOLOGY

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computer aided research methodology

use of SPSS packages