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MARKETING MANAGEMENT    BACK

INTRODUCTION
* Introduction to Marketing Concept marketing management
marketing concept
marketing parameter
* Evolution of Marketing & Customer Orientation customer satisfaction & retention


MARKETING ENVIRONMENT
* Marketing Environment marketing environment
pest analysis
five force analysis
* Evaluation of Marketing Oppurtunities marketing oppurtunities


MARKET REASERCH
* Market Research market research
market information
market segmentation
market trends
* Marketing Information Systems marketing information system
internal reporting system
marketing intelligence system
marketing models


DEMAND FORECASTING
* Demand Forecasting demand forecasting
types of market
stagewise forecasting
* Market Potential Analysis market potential analysis
total market potential
* SWOT analysis SWOT analysis
TOWS analysis


BUYING PROCESS
* Consumer Buying Process consumer buying process
stages of buying decision
buying behavior
* Organisational buying Behaviour organizational buying process
buying situations
business buying cycle participants


PILLARS OF MARKETING
* Market Segmentation market segmentation
niche marketing
local marketing
segment marketing
* Target Marketing Positioning Target Marketing Positioning
Effective Segmentation Criteria
Steps in Segmentation Process
* Differentiation Product Differentiation
Personnel Differentiation
Channel Differentiation
Image Differentiation


MARKETING MIX
* Introduction to Marketing Mix 4cs of marketing
marketing-mix modeling
4ps of marketing


PRODUCT DECISIONS
* Product Life Cycle Product life cycle
PLC in marketing
* BCG Model BCG Model
BCG Matrix


PRODUCT DEVOLOPMENT
* New Product Devolopment Process Types of product
Challenges in the new product development
New Product Development process


DISTRIBUTION DECISIONS
* Logistic & Channel Decisions market logistic
Supply chain management
market logistic decision
channel decision


PROMOTION DECISIONS
* Integrated Marketing Communication Concept marketing communication concept
marketing communication mix
* Communication tools communication tools


SALES MANAGEMENT
* Personal Selling & sales management Direct marketing
personal selling
sales management


PRICING DECISIONS
* Introduction - Pricing Decision pricing decision